Joe is a marketing strategist, brand expert, and prolific content creator who’s written broadly about best practices in adtech marketing. He’s designed brand narratives and marketing strategies for dozens of adtech companies, and he’s known as an advocate for executive evangelism — empowering adtech CEOs to be the chief evangelists for their firms. Joe also co-hosts the Open Market podcast with adtech VC Eric Franchi. Joe was a trade journalist and academic before starting Sharp Pen. He earned his BA at Brown and PhD at Cornell. 

Jess is a writer and B2B marketer with expertise in programmatic advertising, retail media, and performance marketing. She crafts sharp, strategic content for major companies in adtech on both the buy and sell sides, helping them articulate their value and define emerging categories. Jess holds a BA in Literature from UC Santa Cruz and an MA in Comparative Literature from Cornell University. She lives in Los Angeles, CA.

Gestri is a growth marketer and revenue operations leader specializing in adtech and B2B tech. He leads Sharp Pen’s growth marketing practice, overseeing paid media, SEO and GEO, analytics, and CRM strategy. Previously, he led growth marketing at Perpetua through its acquisition and served as Senior Manager of Revenue Operations and AI Innovation at Flywheel, an Omnicom agency. Gestri studied at the University of Waterloo and is based in Toronto.

Diane is a communications expert who has placed stories in Axios, Business Insider, CNBC, MarketWatch, The New York Times,  and The Wall Street Journal. Prior to her life in comms, she worked as a journalist launching Bloomberg Tech for Bloomberg TV and writing and editing for Adweek, The Industry Standard, and Wired. Diane has an MA in English from NYU and a BA from Claremont McKenna College.

Jen is a strategic communications consultant, entrepreneur, and educator with a background spanning PR, social media, and content marketing. She has led campaigns for national and international companies across tech, wellness, CPG, and B2B, with placements in outlets including Forbes, Business Insider, AdWeek, and MSNBC. Jen's been in adtech for over 10 years. She earned her BA in Communications and Exercise and Sports Science from Ursinus College and her MA in Public Relations from Rowan University.

Marc is a writer and editor with expertise in adtech, martech, and adjacent verticals. An experienced collaborator with agencies, brands, and executives, he crafts finely researched, strategic content that sharpens positioning and drives engagement. Marc holds a BA in Comparative Literature from USC, an MA in French Studies from NYU, and both an MA and PhD in Comparative Literature from Cornell University. He lives in Philadelphia.

John is a writer and editor who works with adtech and media companies to clarify their position and communicate it effectively. He has experience in research, content, and strategic communications as well as leadership in highly complex environments requiring strong stakeholder alignment. With a BA in Literature from Duke University and an MA and PhD in Comparative Literature from Cornell University, John develops messaging that translates complex, systems-level perspectives into forceful narratives that resonate with audiences. He is based in Ohio.

Thalia is a writer and editor with experience developing research-driven, strategic content across adtech and adjacent industries. With a background spanning journalism, communications, and data technologies, she brings both analytical rigor and editorial precision to her work. She earned her BA in English at UC Berkeley, with double minors in Armenian Studies and Data Science, a combination that reflects her interest in both storytelling and systems. She is based in California.

Addison is a writer and communications specialist with a background in journalism, publishing, and filmmaking. Before joining Sharp Pen, she worked across editorial and marketing roles, writing and producing content for publications and companies while developing independent film and fiction projects. She earned her BA in English & Creative Writing and Film & Media Studies from Dartmouth College.

Kaili is a writer and communications specialist with a background in publishing, editorial, and social media. Before joining Sharp Pen, she worked in editorial and social media roles, contributing to her college literary arts magazine and creating literary content for online reading communities. She earned her BA in English from Bates College, with concentrations in Creative Writing, Globalization, and Identity, Race and Ethnicity.

Jovana serves as Director of Administration, where she oversees finances, HR, and scheduling while ensuring smooth day-to-day operations. She is dedicated to supporting team efficiency and creating the structure that helps the company grow. She holds an MA in Spanish language and literature from the University of Kragujevac, Serbia.