Joe is a marketing strategist, brand expert, and prolific content creator who’s written broadly about best practices in adtech marketing. He’s designed brand narratives and marketing strategies for dozens of adtech companies, and he’s known as an advocate for executive evangelism — empowering adtech CEOs to be the chief evangelists for their firms. Joe also co-hosts the Open Market podcast with adtech VC Eric Franchi. Joe was a trade journalist and academic before starting Sharp Pen. He earned his BA at Brown and PhD at Cornell. 

Paul Knegten is a B2B marketing executive, most recently having held CMO positions at Outbrain (NASDAQ: OB), Beeswax (acquired by Comcast). He led marketing at MediaMath, Dapper (acquired by Yahoo!) and co-founded Amitree.

Jen is a strategic communications consultant, entrepreneur, and educator with a background spanning PR, social media, and content marketing. She has led campaigns for national and international companies across tech, wellness, CPG, and B2B, with placements in outlets including Forbes, Business Insider, AdWeek, and MSNBC. Jen's been in adtech for over 10 years. She earned her BA in Communications and Exercise and Sports Science from Ursinus College and her MA in Public Relations from Rowan University.

Bill is a communications expert who's placed stories in the Wall Street Journal, New York Times, and ProPublica on behalf of clients. He has 15 years of adtech expertise and deep experience with ad trades. Bill had a long career as a journalist and book editor before shifting to communications, working with top business and technology journalists at Wired and the Industry Standard. He earned a BA at Harvard and a masters in journalism at UC Berkeley.

Jess is a writer and B2B marketer with expertise in programmatic advertising, retail media, and performance marketing. She crafts sharp, strategic content for major companies in adtech on both the buy and sell sides, helping them articulate their value and define emerging categories. Jess holds a BA in Literature from UC Santa Cruz and an MA in Comparative Literature from Cornell University. She lives in San Francisco.

Marc is a writer and editor with expertise in adtech, martech, and adjacent verticals. An experienced collaborator with agencies, brands, and executives, he crafts finely researched, strategic content that sharpens positioning and drives engagement. Marc holds a BA in Comparative Literature from USC, an MA in French Studies from NYU, and both an MA and PhD in Comparative Literature from Cornell University. He lives in Philadelphia.

Jovana is Sharp Pen’s project manager. She brings expertise in managing project timelines, optimizing productivity, and collaborating with teams to drive growth. She earned her MA in Spanish language and literature from the University of Kragujevac, Serbia.