Joe Zappa Joe Zappa

Adalytics: Growing with Thought Leadership

Krzysztof Franaszek is CEO and founder of Adalytics, an ad quality and transparency platform whose insights were recently featured by the New York Times and Wall Street Journal as well as virtually every adtech publication and pundit.

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Joe Zappa Joe Zappa

Leadferno: Getting Your First 20 Customers

Aaron Weiche is CEO and co-founder of Leadferno, a software company that helps businesses turn more of their online visitors into customers by communicating with them via text messaging. Aaron was previously CEO and co-founder of the SaaS company GatherUp, which was acquired.

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Joe Zappa Joe Zappa

LOMA: From Zero to T-Mobile and Panera as Customers

Alex Nocifera, co-founder and CEO of Field Day and Loma, martech and franchise tech companies serving multi-location and franchise brands, explains how he took Field Day from its inception to signing the likes of Panera and T-Mobile as clients.

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Joe Zappa Joe Zappa

Purpose Worldwide: Proving PR’s Impact in the Boardroom

Lana McGilvray, co-founder and CEO of Purpose Worldwide, a marketing strategy and public relations firm with deep adtech expertise, covers how to set up PR programs that have a big business impact and how to clarify objectives and results so that everyone from comms tacticians to board advisors understands that impact.

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Joe Zappa Joe Zappa

WIT Strategy: What It Takes to Succeed in Adtech PR

Mark Naples, the founder of WIT Strategy, a strategic comms firm that has worked with hundreds of adtech and martech companies over the past 20 years, joined us to cover how adtech companies can grow with communications.

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